Our exclusive partner brands
We distribute brands that we believe in.

We bring the experience and expertise our Group has developed as a House of Brands to leading brands in the sports sector and beyond, positioning ourselves as a trusted strategic partner in growing their businesses. Drawing on our established know-how in distribution, sales, marketing and communications, we help our partners strengthen their brand identity and enhance their market positioning. With a strong presence in Italy and expanding operations across several European markets, we work with eleven prestigious sports brands (2026), selected for the quality of their products and their alignment with our values. Our approach goes beyond the traditional distribution model. We deliver integrated, tailored solutions that combine in-depth market knowledge with strategic brand management. At the same time, we serve as a single point of contact for retailers, providing easy access to a carefully curated portfolio of outstanding sports brands that complement one another.

Our goal is to strive for mindful growth together with our partners who share our value and passion for sports. Our ambition is to build long-term partnerships that are based on a solid foundation and are constantly evolving.

Stefan Rainer
Group CEO
What we do for our partner brands
We don't only act as wholesalers or distributors, but we offer lots of great services and create strong relationships to grow in our target markets together.
Our partner brands
We offer business class products to ambitious retailers.
Get in touch
Find out more about Oberalp's world and its brands.
Ambitious retailer
Get in touch if you are interested in selling our partner brands in your store.
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Become our partner brand
Are you a brand that suits our strategy and values? Are you looking for a distribution partner?
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Work with us
People are at the heart of everything we do.
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